The Peaks Privacy Policy
The Peaks is part of The Comms Club FZ LLC (referred to as ‘The Peaks’ from now on). This privacy policy will explain how our organization uses the personal data we collect from you when you use our website.


What data do we collect?

The Peaks collects the following data:
  • Your personal information (outlined when you sign up to be a member of The Peaks)

  • Your Peaks membership details, hotel preferences and travel experiences with us

  • Feedback from your experiences at The Peaks hotels

  • Information about your visits to and use of our website including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation

How do we collect your data?

Your directly provide The Peaks with most of the data we collect. We collect data and process data when you:
  • Register online and make a booking

  • When you sign up to our newsletter, enter competitions or enter promotions

  • Use or view our website via your browser’s cookies

The Peaks may also receive data indirectly from the following sources:
  • Hotel members of The Peaks

How we will use your data?

The Peaks collects your data so we can:
  • Manage your account, log your booking

  • During a reservation process with one of our partner hotels

  • To communicate with members of The Peaks, for example, to provide information relating to The Peaks partners, products or services

  • Email you with special offers on other products and services we think you might like

  • To create aggregate and statistical information based on a member’s personal data

  • In order to improve products or services

If you agree, The Peaks will share data your data with our partner companies so that they may offer you their products and services. When The Peaks processes your membership, it may send your data to, and also use the resulting information from, credit reference agencies to prevent fraudulent purchases.

How do we store your data?

The Peaks securely stores your data on the cloud.

The Peaks will keep your personal identification information for 5 years.  Once this time period has expired, we will delete your data.


The Peaks would like to send you information about products and services of ours that we think you might like, as well as those of our partner companies.

If you have agreed to receive marketing, you may always opt out at a later date.

You have the right at any time to stop The Peaks from contacting you for marketing purposes or giving your data to other members of The Peaks.

If you no longer with to be contacted for marketing purposes, please click here.

What are your data protection rights?

The Peaks would like to make sure you are fully aware of all of your data protection rights.  Every user is entitled to the following:

The right to access – You have the right to request The Peaks for copies of your personal data.  We may charge you a small fee for this service.

The right to rectification – You have the right to request that The Peaks correct any information that you believe is inaccurate.  You also have the right to request The Peaks to complete information you believe is incomplete.

The right to erasure – You have the right to request The Peaks erase your personal data, under certain conditions.

The right to restrict processing – You have the right to request that The Peaks restrict the processing of your personal data, under certain conditions.

The right to object to processing – You have the right to object to The Peaks processing of your personal data, under certain conditions.

The right to data portability – You have the right to request that The Peaks transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make this request, we have one month to respond to you.  If you would like to exercise any of these rights, please contact us at our email:

What are cookies?

Cookies are text files places on your computer to collect standard internet log information and visitor behavior information.  When you visit our websites, we may collect information from you automatically through cookies or similar technology.

How do we use cookies?

The Peaks uses cookies in a range of ways to improve your experience on our website, including:

  • Keeping you signed in

  • Understanding how you use our website

What types of cookies do we use?

There are a number of different types of cookies, however, our website uses:

  • Functionality – The Peaks uses these cookies so that we recognize you on our website and remember your previously selected preferences. These could include what language you prefer and location you are in. A mix of first-party and third-party cookies are used.

  • Advertising – The Peaks uses these cookies to collect information about your visit to our website, the content you viewed, the links you followed and information about your browser, device, and your IP address. Our Company sometimes shares some limited aspects of this data with third parties for advertising purposes. We may also share online data collected through cookies with our advertising partners. This means that when you visit another website, you may be shown advertising based on your browsing patterns and our website.

How to manage cookies

You can set you browser not to accept cookies, and the above website tells you how to remove cookies from your browser.  However, in a few cases, some of our website features may not function as a result.

Can I change my information?

  • You can change your personal information directly through the website by editing your membership with us

  • You can ask us to change, update or fix your data in certain cases

Privacy policies of other websites

The Peaks website contains links to other websites.  Our privacy policy applies only to our website, so if you click on a link to another website, you should read their privacy policy.

Changes to our privacy policy:

The Peaks keeps its privacy policy under regular review and places any updates on this web page.  This privacy policy was last update 1st March 2022

How to contact Us

If you have any questions about The Peaks privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us.

Email us at:

How to contact the appropriate authority

Should you wish to a complaint or if you feel that The Peaks has not addressed your concern in a satisfactory manner, you may contact the Information Commissioner’s Office.

The Peaks does NOT take responsibility for loss, misuse or alteration of your personal information. However, all information shared with us will be safely stored in a secure location on our website.

The Peaks does not sell or disclose your personal information to other companies without your prior consent. We do not sell mailing lists to third parties.     

We also may change the policies from time to time and will email you with an update if a change like this takes place.

Remember, you can always email us to ask us to limit or stop using your personal data – you have the control over your personal data stored and used by The Peaks.